An Evening With Stratedgy

Stratedgy is a Mumbai-based brand and packaging studio founded by Kruti and Krupa — one a strategist, one a designer, both deeply convinced that beautiful design without intelligence is decoration, and intelligent design without beauty won't move anyone.

This evening is about packaging design from the inside — the strategy behind the surface, the research that shapes a packaging system, and the material decisions that determine how a brand feels in hand. Three projects. Two that landed. One that didn't — and what changed because of it.

A talk followed by an open Q&A. Stratedgy walks through three packaging projects — the consumer research, the strategic brief, the design decisions, and the paper and material choices that brought each one to life. Honest, specific, and grounded in real work.

• Talk and Q&A with Stratedgy
• A hand-selected set of paper samples curated by Stratedgy — their personal recommendations for packaging, with a note on what each stock is best used for

Designers, brand managers, founders, and anyone working on packaging or brand identity. No prior knowledge required.

Stratedgy is a brand strategy and packaging design studio based in Mumbai, founded by Kruti and Krupa. Their work spans brand identity, packaging systems, consumer research, and naming — with clients including Perfora, Hoovu, Wellbeing Nutrition, and Satya. They are known for packaging that is strategically led and visually considered in equal measure.